In the dynamic world of digital marketing, effective communication with your target audience is vital to building brand awareness, fostering customer loyalty, and driving conversions. Learn 3 powerful ways to effectively communicate with your audience.

In this article, you will understand Instagram’s algorithm system and how it can help you effectively strategize an Instagram content plan that will boost your following and engagement.

Publishing organization-focused content instead of audience/customer-focused content is guaranteed to stunt your growth and exposure. So how do we ensure the production of audience-focused content?

I created an Instagram Reels video that went viral. In this article, I discuss my results, my follower gain, what I did wrong and what I learned from it.

Beyonce, a name marketed so successfully that everyone recognizes it. What marketing tactics can you learn from Beyonce? Our Abbotsford marketing agency blog will tell you all about it!

Cancel culture, boycotting of business, can end a business, at the very least, cause a business to lose a lot of money. As a communication and marketing manager, it is important to avoid and prevent problematic behavior or content that can cause a call to cancel.

Facebook shop and Instagram shop can increase sales for your business. Although I have seen this most effective for companies that sell tangible products, social media can be a great tool to help maximize sales without having to pay for advertisement. 

If you have not implemented a social media plan that includes Facebook shop and Instagram shop, allow me to point out a few reasons why you should.

Instagram recently announced the implementation of IGTV ads. This new feature allows monetization of IGTV videos. Enabling creators to make money on IGTV, Instagram is putting this initiative to action next week in hopes to encourage and motivate creators to make video content for IGTV.